"A Maison Jardin"
After Paris, New York, Hong Kong and Tokyo, the Jouin
Manku studio has completed Van Cleef & Arpels’ maison
in Seoul. For this
new project, Patrick Jouin and Sanjit Manku were entrusted with the entire
architectural conception of the building, the interior architecture and the
design of every final detail. A complete project and a new opportunity to share
a fascination for the world, as the studio celebrates its sixteenth year of
collaboration with the exceptional French maison de haute joaillerie
Van Cleef & Arpels is driven by savoir-faire and a
demand for excellence, but also by culture and heritage, and continues to play
an important role in the development of the decorative arts. Under the
management of Nicolas Bos, we see a brand that is heavily involved in a range
of cultural activities, from commissioning dance performances to sponsoring a
school of jewellery arts. It is this commitment that has fuelled the Jouin
Manku studio. These cultural alliances are interwoven throughout Van Cleef
& Arpels’ commercial activity, ensuring the company’s status as a powerful
purveyor of dreams.
This project seeks to offer Korea a Van Cleef &
Arpels showcase, exposing its level of craftsmanship, its heritage and taste
for the arts and culture, as well as expressing the links between the east and
the west, embracing and celebrating Korean culture. No question of bringing in
ideas of style, but rather of teasing out a sophisticated blend, inextricably
combining commerce and culture, contemporary and craftsmanship.
Jouin Manku has put its vision of European and
occidental architecture to the test by endeavouring to embrace Korean ideas, reflecting
the country’s vast cultural wealth in the project. Advocating the spirit of
opening up to the world in order to find our natural place in a new ecosystem.
“With the creation of this new Maison, we are celebrating ever stronger bonds with this country, known for a long tradition of craftsmanship that echoes the values espoused by Van Cleef & Arpels. Indeed, the boutique was designed to form a union between the French jewelry tradition and Korean cultural heritage, and to nurture this dialogue for years to come.”Nicolas Bos
- President and CEO of Van Cleef & Arpels
“This project offered us the opportunity to imagine a whole new building, a structure that would establish Van Cleef & Arpels as a prominent feature in the Seoul landscape. Over five levels, we designed a dreamlike natural decor with spaces suited to hosting artistic functions – exhibitions and conferences – along an itinerary in which lively spaces alternate with intimate islands of tranquility.”Sanjit Manku & Patrick Jouin
- Studio Jouin Manku
In figures :
- Overall surface area (including interior and
exterior landscaping): 748 m2
- 35% of the surface area is given over to interior
and exterior landscaped areas.
- The main staircase winds up through four of the five
floors. A true feat of technique and savoir-faire, it is composed of 77 steps.
- The facade is composed of 207 intersecting elements
and rhythmed by 3900 unique pieces of Yeoju celadon ceramic, 3900 aluminium
pieces, and 120 light sources.
- The project is decorated with 634 m2 of
sheets of Korean hanji paper.
- Some 55 different kinds of shrub and flowering
plants choreograph the interior and exterior spaces throughout the seasons.
Van Cleef & Arpels
Van Cleef & Arpels' Maison Seoul
441, Apgujeong-ro, Gangnam-gu
Séoul, Corée du Sudwww.vancleefarpels.com Architectural concept, interior architecture, design:
Studio Jouin Manku
- Paris - France
Executive architect : DPJ & Partners
- David Pierre Jalicon - Seoul, South Korea
Lighting Designer :Voyons Voir
- Stéphane Carratero - Paris, France
Landscape designer :STL - Seo-Ahn Total landscape
- JUNG YoungSun - Seoul, South Korea
JOIN (general interior design company)
JLCOM (facade, with celadon ceramic by Maison Objet)
Studio Jouin Manku (bespoke design)
Studio Patrick Jouin iD (« Ester » collection for Pedrali / « Manda » and« Vendôme » collection for Starset).
Year : 2022